Initiated R&D in January 2016 to create Yumami, a Japanese-inspired hummus-like brand, blending authentic Asian flavors into a grab-n-go bean dip paired with popped nori chips.

Delivered a culturally resonant product line, aligning umami-rich Japanese ingredients with consumer demand for innovative, convenient snacks.

Led end-to-end product development, collaborating with third-party manufacturers (3PM) to refine formulations and ensure scalability. Spearheaded go-to-market strategy, culminating in a successful launch at Natural Products Expo East 2016 where they won the coveted NEXTY Award in their category, gaining industry visibility and retailer interest.

Services Provided: Product Development | 3PM Coordination | Formulation & Branding | Market Launch Strategy | Event Representation