– Fractional CEO/COO – 2 years 

Transformed a concept into a successful D2C e-commerce vegan desserts snack brand, launching 2 products and 5 flavor SKUs.

Reduced COGS by 30%, improved product formulations, and built an optimized e-commerce fulfillment and 3PL strategy. 

Created financial models and investor decks, securing funding and national press coverage. 

Services: Product & Brand Development | Co-manufacturer 3PM | Packaging design | 3PL (third party logistics) | Financial Business Investor Deck | Market Research | Formulation Development | Nutritional Analysis | GTIN Creation | 30% COG’s Reduction | Financial Forecasting | Profit & Cash Flow Analysis | Investor Pitch Deck Creation | Press: Guiltless by Shayne